Brand identity relaunch for the 2024 NYCxDESIGN Festival. The updated identity was developed through consideration of the extensive programming offered by NYCxDESIGN. The minimal type-centric direction gives the identity a confident and international feeling while the motion and color palette convey a playful tone.

NYCxDESIGN is a not-for-profit organization created in 2011 through a NYC City Council initiative. The organization aims to celebrate and promote the design industry in New York City

Studio: Maiarelli Studio
Role: Brand Identity, Motion, Web Design
Creative Direction: Giona Maiarelli
Design and Implementation: Leah Chen
Web Development: Alden Copley
Project Management: Louise Lassen
Original Identity: Base Design
NYCxDESIGN: Ilene Shaw, Michael Ruocco, Bethany McHugh