Brand identity relaunch for the 2024 NYCxDESIGN Festival. The updated identity was developed to bring cohesion to the extensive programming offered by NYCxDESIGN. The minimal type-centric direction gives the identity a confident and international feeling. At the same time, the motion and color palette convey a playful tone, positioning the identity at the border between industry insiders and the public.

NYCxDESIGN is a not-for-profit organization created in 2011 through a NYC City Council initiative. The organization aims to celebrate and promote the design industry in New York City.

Studio: Maiarelli Studio
Role: Brand Identity, Motion, Web Design
Creative Direction: Giona Maiarelli
Design and Implementation: Leah Chen
Web Development: Alden Copley
Project Management: Louise Lassen
Original Identity: Base Design
NYCxDESIGN: Ilene Shaw, Michael Ruocco, Bethany McHugh