Design and implementation of NeoCon's dynamic motion based identity. Working in close collaboration with NeoCon's marketing team and Novita PR agency, the design of every visitor touch was considered: Print and digital advertising, on-site signage, digital presentation screens, and all sub initiatives within the NeoCon brand.

NeoCon is the most important contract furniture gathering in North America for furniture brands, manufacturers, designers and architects, sales teams, facilities managers and trade press with a 56 year history and over 50,000 attendees in 2024.

Studio: Maiarelli Studio
Role: Design, Production, Motion
Creative Direction: Giona Maiarelli
Art Direction: Fionn Breen
Project Management: Louise Lassen
NeoCon: Lisa Simonian, Lindsey Martin, Molly Wilson