Design and implementation of NeoCon's dynamic motion-based identity. Working in close collaboration with NeoCon's marketing team and Novita PR agency, the design of every visitor touch was rigorously considered: Print and digital advertising, on-site signage, and digital presentation screens.

With a 56-year history and over 50,000 attendees in 2024, NeoCon is the most important contract furniture gathering in North America.

Studio: Maiarelli Studio
Role: Design, Production, Motion
Creative Direction: Giona Maiarelli
Art Direction: Fionn Breen
Project Management: Louise Lassen
NeoCon: Lisa Simonian, Lindsey Martin, Molly Wilson